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Abbreviations - Five Tips for Writers →

An abbreviation is a shortened form of a word or phrase. 

  1. An abbreviation is not pronounced as it is written. Examples: We pronounce Dr as Doctor, Jan. as January, abbr. as abbreviation.
  2. An abbreviation usually ends in a full stop. Examples: subj., etc., Pres., adj., Dec., Fri., Univ.  
  3. If the abbreviation ends with the last letter of the word, you do not use a full stop. Examples: Dr, Mr, Mrs, St, Ave, Sgt 
  4. If the initial letters of words make up an abbreviation, you do not use a full stop. This is called an initialism and the letters are pronounced separately. Examples: SPCA, UK, HIV, BBC, CIA, UN, CD 
  5. If the initials of a group of words form a new word, it is called an acronym. The word is pronounced as spelt and no full stops are used. Examples: NATO, AWOL, Aids, Scuba, Laser, Asap (See Seven Rules for Acronyms)

by Amanda Patterson. Follow her on Facebook and Tumblr and Google+ and Pinterest and Twitter.

— 3 months ago with 249 notes
#Abbreviations - Five Tips for Writers  #Education  #Writers Write  #Amanda Patterson 
Three Steps to Better Business Writing - Ethos, Logos, Pathos →

What is persuasive writing?

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, speeches, and reports.

Persuasive writing has to sway your reader intellectually and emotionally. The Greek philosopher, Aristotle divided persuasion into three categories of appeals called Ethos, Pathos, and Logos.

1. Ethos – Be Credible
By appealing to credibility, writers make their claims more believable. The writer builds on his or her ethos by writing with clarity. The writer will be more credible if there are no errors in the writing, as well as no errors in the subject matter.

2. Logos – Be Logical
By appealing to logic, writers persuade. A successful appeal to logos requires tangible evidence, e.g., a quote from a reliable source. The writer appeals to the rationality of the audience.

3. Pathos – Appeal to Emotions
By appealing to emotions, writers persuade. This is possibly the most important of the appeals. If you judge a mood, or correctly address feelings about the subject, you can win over an audience.

Most persuasive writing techniques use all three appeals. 

Writers Write Tip: Be credible, be logical and appeal to your reader’s emotions.

by Amanda Patterson for Writers Write

— 5 months ago with 108 notes
#Three Steps to Better Business Writing - Ethos Logos Pathos  #Education  #Writing Advice  #Writers Write  #Amanda Patterson 
Facebook and Pinterest Drive Traffic to Publishers - Forget about Twitter 
Facebook and Pinterest Drive Traffic to Publishers - Forget about Twitter
— 5 months ago with 67 notes
#Social media  #publishing  #lit  #books  #education  #writing 
Nine Ways to Avoid the Emotional Email →

Business people communicate mainly through email. It is easier and much quicker than picking up the phone to speak to a client or a supplier. But emails can have negative implications for both the sender and receiver.

So what are the emotional aspects of emails and how can we avoid misunderstandings?

— 7 months ago with 18 notes
#Education  #Writing Advice  #Business Writing  #Email Etiquette  #Writers Write